Hello! I’m Elizabeth, a human-centered business strategist with a user research, service design, and facilitation toolkit. I galvanize teams around a shared ambition that cascades through stakeholder groups, front-line employees, and end users—turning alignment into real impact.
What’s unique about my approach:
Relationships Matter. I deeply care about the people I work with. When teammates feel seen as whole people, creativity expands, the work is more fun, and the outcomes are stronger.
Insight Elicits Impact. Good design moves what matters. Sometimes it’s a measurable business outcome; other times, value is incremental and qualitative–a room’s energy lifting as a team finally aligns or a front-line employee saying their job just got easier. Either way, it’s always felt.
Visuals Bring Words to Life. Insights alone can be complex and hard to grasp. I bring them to life through a visual framework–i.e. houses, journeys, cycles, and more–which reveal connections and show how everything fits together.
Now, Let’s Implement! From my breadth of experience in sales to in-house and consulting design work, I’m an implementer at heart and know what will move the needle. I get most excited when crossing “big rock” items off the to-do list and seeing ideas out in the world.
Featured Work
Enabling Efficient Health Services for Patients and Team Members
Diving Deep into the QSR
Phygital Loyalty Experience
Diving Deep into the QSR
Phygital Loyalty Experience
Capabilities
Business & Strategy
Business Development
Project Leadership
Culture Building
Strategic Narrative Framing
Stakeholder Alignment
Organizational Culture & Change
Research & Insights
Generative Research
Ethnographic Research
Evaluative Research (Usability Testing)
Insight Synthesis
Opportunity Identification
Competitive Benchmarking
Service Design
Service Blueprinting
Journey Mapping
Ecosystem Mapping
Systems Thinking
Experience Design
Workshop Facilitation
Co-creation
Concept Development
North Star / Ambition Statement
Stakeholder Alignment
Journey Mapping
Product Roadmap Prioritization